Webinar delivered for The Research Society on November 24, 2020 The webinar recording can be purchased from the Research Society.

As I listened to this panel discussion about survey research I was struck by how our industry conversations seem to be stuck. Since we’ve transitioned to online surveys (yes, people, we used to do surveys over the phone!), we’ve been treating our participants (our users) poorly. We’ve been excited by the easy access to participants (no more phone calls during dinner), the fancy online tools and the easy access to data – and we’ve lost site of the most important thing – our participants.

So, my question is – as UX or Design Researchers, when it comes to survey design… Do you practice what you preach?

Blaming the method rather than the practitioner is lazy. Focus Groups are a great tool, but you need to use them for the right job