Webinar delivered for The Research Society on November 24, 2020 The webinar recording can be purchased from the Research Society.
Blog
The UX of Survey Design
As I listened to this panel discussion about survey research I was struck by how our industry conversations seem to be stuck. Since we’ve transitioned to online surveys (yes, people, we used to do surveys over the phone!), we’ve been treating our participants (our users) poorly. We’ve been excited by the easy access to participants (no more phone calls during dinner), the fancy online tools and the easy access to data – and we’ve lost site of the most important thing – our participants.
So, my question is – as UX or Design Researchers, when it comes to survey design… Do you practice what you preach?
Research By Design
We researchers like to keep the insights pure. We’re very focused on methodological accuracy and excellence. In a world where the phrase “good enough” has gained currency, our industry has stuck to our guns and demanded perfect.
Using Qualitative Researchers to Build Empathy in Design
It’s surprising to me how the Design and UX Research Worlds have emerged almost entirely without connecting to the insights industry. So much opportunity for both to collaborate to make research even stronger
Focus Groups aren’t Dead – You’re Using Them Wrong
Blaming the method rather than the practitioner is lazy. Focus Groups are a great tool, but you need to use them for the right job
The sound of silence (or, why learning to ‘shut-up’ will make you a better interviewer)
Inexperienced interviewers fall into the trap of trying to fill the silences. Silences are awkward, they are uncomfortable and when we’re nervous, we feel compelled to fill them. Silence implies a conversation gone bad.
The Devil in the Details: Qualitative Recruitment Screeners
I was going through my archives of presentations, papers etc I’ve written over the years and stumbled on to a…
Victoria Gamble 